Success Story

Business Growth Events drive John Delany Motors forward

Hallidays’ Business AM (BAM) programme supported the daughter of a business owner to take over. Here’s how we supported her with all the business knowledge and tools she needed to grow the business and her team...


As the new business owner, Brittany wanted better management information to support her to lead her team and take action to grow her business.

Brittany wanted to communicate effectively with her team and needed to introduce new ways to do this.

She recognised she was trying to do too many day-to-day roles within the business and needed to focus on growing the business.

Brittany wanted to review pricing and effectively communicate their brand to new and existing customers.


After attending her first BAM, Brittany set goals and introduced KPIs. With monthly management meetings they are now focusing on what matters most.

By introducing annual appraisals, team satisfaction surveys and regular communications she understands how her team tick and how to support them.

Brittany restructured the office roles and recruited a Marketing Manager to enable herself and her team to focus on what they do best.

With a new pricing structure and new ways to support and communicate with their customers they have increased turnover and customer happiness.


Following regular attendance at Hallidays BAM growth events covering goal setting, pricing strategies, marketing and other topics to support her business, Brittany has confidently taken action throughout her business to ensure her team have a clear vision and are working together effectively to deliver a great service to their customers.

Together, they are continuing to develop their brand and enhance the support they offer their customers to further grow the business.

What the client said

Business AM has allowed me to take time out of my business to focus on making improvements, implement changes and create growth. It gave me much needed time to reflect and meet other business owners with similar challenges. Setting goals and tracking these using KPIs has made a very positive impact on my business.

Brittany Delany Business Owner - John Delany Motors