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Hallidays’ Business AM programme supported Temperature Control to rebrand, restructure and refocus on growing their high-quality business in an exciting new direction.
They wanted to grow the business in the way that was right for them, focusing on providing a high-quality service to their ideal clients.
‘Growing through Marketing’ highlighted how the business, including their website & marketing materials could be rebranded to more effectively communicate their benefits.
They also identified the need for the right team to be in place to build strong relationships with their clients.
‘Systems for Growth’ helped them decide to invest in upgrading software and putting systems in place for the team.
By identifying their benefits and redefining their target market the business is focusing on attracting and building relationships with their ideal clients.
With their new branding and marketing, they are providing a clear and consistent message and growing the business by attracting their ideal customers.
DISC profiling strengthened leadership and communication. With the right structure and team in place, training will ensure a high-quality service for customers.
An action plan for systems will further enhance efficiency, customer experience and team happiness.
Business AM has supported Steve and the team to take action and drive the business forward with confidence.
There are bold plans to restructure and introduce new systems to ensure they deliver an efficient, consistent and high quality service to their ideal clients.
With their new focus and rebrand they are effectively communicating a clear and consistent message to their target market. By investing in marketing, they are now showcasing their service at tradeshows to further grow their business.
“During a period of great change, Business AM has provided time away from the business to generate new ideas with other business owners and focus on taking action to drive the business forward. It’s an exciting time for our business as we continue taking action and watching the business go from strength to strength.”
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