The successful implementation of Premiere Products into the Selden group has created a more comprehensive product range to offer their customers.
In addition to increasing their UK market share, Selden have gained access to new export markets in the Middle and Far East. There are also opportunities for future growth through production and buying synergies.
Hallidays continue to work closely with Selden, supporting their next phase of development and growth.
“We are delighted with the acquisition of Premiere Products. Hallidays were fundamental in steering us through an intensive due diligence process. Whilst Selden was already well established in our industry, this latest acquisition will enable us to further increase our market share.