The situation beforehand

As a Director in his family business, Kieren wanted to expand his skill set and propel the business forward but was spending too much time working ‘in’ the business and not ‘on’ strategies for growth.

Within the growing business, Kieren wanted to introduce more formal ways of communicating to ensure the team were working effectively together.

The team were keen to expand their customer base without relying on larger existing clients by diversifying into new markets. They looked to Hallidays to support them with this journey to grow their business.

The success we've achieved

Using the ‘Urgent and Important’ matrix from BAM, Kieren reviewed his time-management and empowered his team to take on more responsibility, enabling everyone to focus on what they do best.

The ‘Growing as a leader’ BAM inspired Kieren to introduce weekly meetings and improve communication. New policies by Hallidays HR provided clarity and peace of mind. Alongside their office refurbishment and improved branding, the business now reflects their premium products.

Through strategic discussions with Hallidays, Avocet Steel have confidently expanded with new products in European and American markets. This has allowed them to grow by diversifying their offering.