Success Story

Business Growth Events refocused business owners

Attending Hallidays’ Business AM gave Marketing Stockport the insight and confidence to spend less time working in their business and focus on taking action to successfully grow their memberships and become more profitable.

Before

Marketing Stockport promote, connect and support Stockport’s vibrant business community, however they were spending most of their time running their business. They needed to create time to grow their business and achieve their vision.

Marketing Stockport reviewed their capacity and identified that they needed to expand their team to create the additional growth their business needed.

Their branding did not fully reflect the values of their business. This needed to be reviewed in order to communicate the benefits and value to the business community.

After

Hallidays supported Marketing Stockport reviewing various aspects of their business to help them focus on what was important. Xero cloud-based accounting software is now enabling them to work efficiently while away from the office.

By taking the brave step of recruiting an additional team member, Helen and Richard are now able to focus on doing what they do best, networking and meeting with business owners to develop new opportunities.

By rebranding, Marketing Stockport can communicate their value more effectively. They have revised their pricing structure to increase their revenue and reflect this.

Outcome

Attending Business AM enabled Marketing Stockport to identify the steps they needed to take to drive their business forward. By streamlining their systems and increasing their team they created the capacity to invest in growing their business.

Rebranding has enabled Marketing Stockport to communicate their value and revise their pricing structure. With the additional time dedicated to meeting business owners they have succeeded in growing their membership and becoming more profitable.

What the client said...

The Business AM programme provided us with sound advice. By putting it into action we have achieved great results. It gave us the insight and confidence to change the way we work, enabling us to spend less time running the business and more time focusing on growing it.

Helen White Director - Marketing Stockport
Awards