Success Story

Business Growth Events unleash team power

Hallidays supported the owners of Paper Salad to develop their leadership and management skills. Here’s how they grew their business by unleashing the power of their team.

The situation beforehand

As designers, Claire and Karen created their greetings card business, Paper Salad, but hadn’t identified their long term vision. They also wanted to build their leadership skills and self-belief about what they could achieve.

Claire and Karen wanted to free up their time to focus on designing new product ranges. They needed to give their team more responsibility by developing their skills and changing the way their business operated.

To grow their business, they wanted to find new ways to motivate and reward their sales agents and further increase their customers’ happiness.

The success we've achieved

Business AM enabled Claire and Karen identify the future they wanted for their business and also personally. This collective vision has driven their business forward in the right direction for them.

Hallidays worked with Paper Salad to develop their Business One Page Plan, enabling them to run their business more efficiently. By profiling and restructuring their team they have created more time to focus on designing new products.

Sales agents are regularly sent gifts to show appreciation and motivate them. Relationships with customers have been strengthened with more frequent and proactive communications.


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Business AM provided Claire and Karen with a step-by-step guide for developing personally and growing their business.

This enabled them to develop their knowledge, skills and confidence for taking the business forward. By investing in the personal development and happiness of their team they have created an award-winning business and a happier, more productive working environment. Paper Salad is now a thriving and growing business looking forward to turning over their first million. They supply a wide range of respected UK and worldwide businesses.

Attending Business AM provided us with all the tools we needed to grow our business in a way that was right for us and our team. It’s an ongoing process and as we continue to grow we’ll re-use these tools to ensure our team and our systems evolve to drive our business forward

Claire Williams and Karen Wilson Directors - Paper Salad